Direct Supply needed design help establishing the “Tell Our Stories” (TOS) platform to amplify senior community stories and critical policy issues directly impacting the senior living community. We focused on sharing research, personal experiences, and media reporting on the TOS platform needed to be clear, user-friendly, and flexible.
I worked with my team to redesign the Tell Our Stories brand identity, anchored by an illustrated metaphor of time, to create a color palette, iconography, and typography reflective of a senior-focused advocacy effort. This design revival infused senior stories with a tone of dignity.
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I created the brand guide and worked to establish a clear direction for the brand systems and assets to ensure the longevity of the Tell Our Stories brand. I also established a UX/UI assets library during the website update and redesigned the various site pages.
In our continued relationship with this client following the brand refresh, I also designed many social campaigns including platforms like Google Ads to secure funding from Congress for our seniors to have an improved quality of life. Our efforts have gained traction over the years, securing millions in funding.
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