Leading up to the grand reopening of National Geographic’sMuseum of Exploration (MOE), I had the opportunity to contribute to a large-scale marketing campaign. Our print advertisements were prominently displayed on the construction site, buses, metro stations, billboards, and more. The campaign extended from Washington, D.C., all the way to Times Square in New York City.
Collaborating with the agency Sibling Rivalry, my team and I developed branded assets that served as the foundation for the campaign. From there, my internal team and I created a variety of marketing materials. I was primarily responsible for producing print and video assets, along with various digital advertisements. One of my proudest achievements was designing the Times Square ad, utilizing the branded tools we developed.
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