My design team partnered with the Home Depot government relations team to create a playful and impactful campaign to amplify the public affairs efforts of Home Depot and increase voter engagement.
In conjunction with messaging and digital design, my agency focused on digital and printed activations to build interest in grassroots advocacy efforts at the store level. I began by conceptualizing two distinct design concepts. I then built out the two by exploring the goals, priorities, and values of THD’s Government Relations team. The design and video elements developed from the final art direction resulted in a robust ecosystem of resources for THD to leverage at future events.
This was the first iteration we showed Home Depot. This direction represented a colorful and collaged styling with overlapping text and image interaction. Our goal was to create loud and bold graphics that would put a playful spin on what is often seen as a dry and heavy topic. This campaign's style reflects the hands-on approach that the Home Depot brand leads with. We wanted to capture the feeling of the home-grown American idea and instill a sense of enthusiasm and reverence. Ultimately, the client chose to move forward with the first option, and I was able to make several campaigns based on this style.
This was the second concept shown by Home Depot. It is a contemporary, graphic option with modular elements to allow for playful and dynamic patterns and layouts. Think of the design elements as a living pattern that can be rearranged in endless compositions to meet any deliverables need. This campaign's direction played to the idea of Home Depot’s DIYer's desire to build up a community both physically and figuratively.
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