Leading up to the grand reopening of National Geographic’s Museum of Exploration (MOE), I had the opportunity to contribute to a multi-platform marketing campaign designed to build excitement and awareness around the museum’s return.The campaign spanned a wide range of formats and locations—from a Metro takeover throughout Washington, D.C., to airports, buses, billboards, social media, Google Ads, and more. The campaign extended beyond D.C., reaching audiences as far as New York City.
Working closely with my team and creative agency partners at Terry & Sandy, I helped translate the campaign’s creative direction into a cohesive visual system across a variety of print and digital applications. I played a significant role in developing and adapting campaign assets, ensuring the work maintained a consistent and compelling presence across platforms and formats.The result was a large-scale campaign that brought the excitement of the Museum of Exploration to audiences both locally and nationally.
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