National Geographic Society 2025 Annual Report

The Annual Report is an opportunity to document and celebrate the National Geographic Society’s impact and accomplishments throughout the year. Shared with our donors, the report highlights the ways their generous support has helped advance the Society’s mission and the work of our explorers, educators, and programs around the world.

Designed as both a printed publication and a digital experience, the report required a thoughtful approach to storytelling across formats. Throughout the design process, I carefully selected images with the help of the image team and worked to better understand teams across the Society to gain a deeper understanding of their programs, priorities, and missions.

This project was a meaningful opportunity to explore the possibilities of our existing design tools and push the visual language of the Annual Report further. The final result is a resource designed to be engaging, accessible, and impactful—celebrating the work made possible through the continued support of the Society’s community.

Client: National Geographic Society
Scope: AccessibilityDesign, Art Direction, Editorial Design, Print Design, Digital Design
Tools: Illustrator, InDesign, Photoshop, photography, InCopy
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